FOR CLIENTS PLANNING TO SELL THEIR REAL ESTATE PROPERTY

As a real estate professional, The Clark Group applies their local market knowledge to create a comprehensive and customized plan for a home that takes into consideration all avenues of marketing: print, digital, public relations, advertising and social media. The Clark Group also works with a Sotheby’s team of brand marketing experts that stand ready to offer assistance and insight, and an array of tools and resources they can tap into. The Clark Group’s marketing plan is tailored for your home and will include some of the following:

  • Exposure to Sotheby’s network of luxury real estate agents around the world
  • Assessment of house preparation including cleanup and staging needs
  • Property website will be created
  • Colored brochure or flyer will be created
  • Detailed description of the property with color photographs and a link to the website will appear on Sotheby’s websites
  • Local marketing outlets (Atención, Casa Mia, Point South, Walking Guide, #thesanmiguelbook, etc.)
  • E-mail marketing using our client insight system with photos and a link to the property website will be sent to several thousand agents (locally and globally) and business contacts
  • A For Sale sign with Sotheby’s logo will be placed on the property
  • VIP Open Houses, Local Open Houses, Public Open Houses

MAIN COSTS WHEN SELLING PROPERTY IN MEXICO

  • In San Miguel de Allende, Guanajuato, Mexico, the Sellers pays commissions for both sides – buyer and seller agents
  • Sellers are also responsible for their capital gains taxes, if any